---
title: "Digital Product Content Management Done Right"
description: "Is digital product content management done right in large enterprises? An attempt to answer."
date: "2022-04-20"
tags: ["pim", "content", "enterprise"]
author: "Boris Fedotov, PhD"
canonical: "https://fba70.vercel.app/blog/digital-product-content-management-done-right"
reading_time_minutes: 2
---

# Digital Product Content Management Done Right

> Originally published on [LinkedIn](https://www.linkedin.com/pulse/digital-product-content-management-done-right-boris-fedotov-ph-d-).

Question: is digital product content management done right in large enterprises?

Let's try to answer it in this article.

One could probably notice a trend that digital product content management (or product information management) tools have grown significantly within last 10 years to support different internet and E-commerce scenarios which are driven by the following factors:

Relatively simple product modelsDynamic product contentComplicated integration environment between distributed platforms over internetHuge demand due to the general growth on internet services and platforms.

Still for large enterprises (like telecommunication operators, banks, insurance companies, industrial vendors, etc.) it was not the case. Their product management landscape in normally driven by the following factors:

Product models are complicatedBusiness and technological verticals are occupied by well-known vendors for related domains (like BSS, OSS, CRM, ERP, CMS & digital front-end, etc. vendors)Each vendor offers their own vision of product management modelling and toolsImplementation of centralised product management platforms is complicated and can be hardly motivated from business case perspective as those platforms are quite expensive.

That results in inefficient product lifecycle management processes which require a lot of manual work of content managers in multiple systems. High costs, low quality of product content, high overhead for product and operational departments.

IN4COM Group (www.in4comgroup.com) has 15+ years of experience working with Tier 1 telco companies and banks delivering solutions, including those related to product information management. We offer the Product Content Management Platform which resolves those issues for enterprise customers with RoI within 1 year of operations. We offer affordable and highly effective platform which is based on the the following principles:

Fully automated product content management processes (robotic processes automation)Commercial and technical (service platforms settings) product modelsReconciliation between models to improve the quality of product dataAutomatic recovery of commercial product model from technical (implemented) modelFlexible models for all types of enterprise productsAutomated distribution and synchronisation of product information between all target system adopted to their product structure and representation needs.

Please get in touch with us via PM in LI or via our web site.