---
title: "Product Information Management for Telecom Operators"
description: "Large BSS/OSS vendors offer enterprise product catalog solutions — but PIM for telecom has its own challenges."
date: "2022-03-28"
tags: ["pim", "telecom", "bss-oss"]
author: "Boris Fedotov, PhD"
canonical: "https://fba70.vercel.app/blog/product-information-management-for-telecom-operators"
reading_time_minutes: 2
---

# Product Information Management for Telecom Operators

> Originally published on [LinkedIn](https://www.linkedin.com/pulse/product-information-management-telecom-operators-boris-fedotov-ph-d-).

Large BSS and OSS vendors for telecommunication operators normally offer full-scale enterprise product catalog (EPC) solutions which are deeply integrated into their BSS and OSS suites supporting all the vertical product modelling, pricing and provisioning functions. Also some support product life-cycle management (PLM) workflows.

It is common though that in practical telco operator landscapes that kind of solutions are not fully used as they are difficult to implement and support (due to frequent changes in telco products and related product modelling and provisioning & integration requirements changes), not to speak about the fact that they are quite expensive solutions, which makes it difficult to justify them from business case perspective.

Still most of the telecom operators experience the permanent need to use the platform, which can manage structured product information in automated way:

to make product content commonly defined and structured for all target systemsdistribute it automatically to all front- and back-end platforms which deal with product information for customer care and messaging purposesto minimise the manual work of content managers in all those systems to create / update / verify product descriptionshave a single source of the truth for commercial product informationbe able to compare technical product model (product settings implemented on BSS or network platforms) and it's parameters with commercial model (product parameters visible for end-users) and allow to deal with discrepancies.

[IN4COM group](https://www.in4comgroup.com/pdf/IN4COM_CPC_1pager.pdf) provides the solution to fully automate those PLM processes using affordable product content management platform (PCMP) offering standard telco product modelling templates (which include all most commonly used components of telco product offerings) as well as possibility to customise model and corresponding business rules as per customer needs.

Platform allows simple integration to such solutions in operator's landscape as:

Digital front-end / customer portalCRMKnowledge management systems (used during customer care interactions)Systems for resellers and their PoS solutionsD-IVR/SMS/USSD templatesMessaging and chat-botsE-learning systemsProduct analytics reporting, etc.

Please get in touch with us for more product information and demos.

Implementation of our platform allows to save 1-3 FTE for every integrated system because of full automation of digital product content creation and distribution across the whole digital front- and back-end landscape of modern telcos.

https://www.in4comgroup.com/contacts

or PM me directly in LinkedIn.