---
title: "Video Content Creation Prosumer Platform"
description: "It's still early days for the next generation of prosumer video tools. A look at what they need to become."
date: "2024-06-01"
tags: ["video", "content", "platform"]
author: "Boris Fedotov, PhD"
canonical: "https://fba70.vercel.app/blog/video-content-creation-prosumer-platform"
reading_time_minutes: 2
---

# Video Content Creation Prosumer Platform

> Originally published on [LinkedIn](https://www.linkedin.com/pulse/video-content-creation-prosumer-platform-boris-fedotov-ph-d--btftf).

As [A16Z article](https://a16z.com/the-future-of-prosumer-the-rise-of-ai-native-workflows/) states - "*It’s still early days for the next generation of prosumer tools. While existing tools’ abilities to generate core assets are finally strong enough to add meaningful workflows, most products are still only focused on one type of content — and are fairly limited in terms of functionality.*" - talking about perspectives of generative and transformative AI-tools for the multi-modal content generation within enterprise workflows.

Indeed, one can see a lot of AI automation tools which concentrate on one single aspect (or type) of the content and it's generation or transformation functions.

![Article content](https://media.licdn.com/dms/image/v2/D4D12AQE_ar66z1C57Q/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1721206022718?e=1784160000&v=beta&t=hwBBXAX1IebDCfUvZOu-RW4pRVUT9HeXtpIgJViXm00)

*Diagram from a16z article*

[Another A16Z article](https://a16z.com/100-gen-ai-apps/) provides good overview of them for different modalities. But there are almost no market players now which integrate multiple tools within seamless enterprise workflow which is relevant to the content generation and management scenarios of large companies and enterprises. And the point is to enable this functionality:

at scaleat low costwith controllable qualityintegrated into existing E2E workflows.

[AVICA platform](https://avica.cloud/) is the fully automated data-driven video content generation engine which is capable of integrating multi-modal AI tools into the process of preparation of video assets and their final assembly. For example:

Video fragments - generation of short video fragments based on automated data-driven context-aware promptsGraphics - generation of pictures based on automated data-driven context-aware prompts, background removal, pictures transformation (e.g.: scaling, objects extraction or replacement)Texts - generation of texts and captions based on automated data-driven context-aware prompts, translations into languages, text-to-speech conversionsAudio - generation of soundtracks based on automated data-driven context-aware prompts, voiceover tracks (for example automated commentator voices for sports videos).

Possibilities are endless and corresponding components and tools can be selected by enterprise user as per their needs inside single platform rather than going into dozens of them saving time and costs.

![Article content](https://media.licdn.com/dms/image/v2/D4D12AQHmibanpU_U0w/article-inline_image-shrink_1500_2232/article-inline_image-shrink_1500_2232/0/1721206428417?e=1784160000&v=beta&t=H43cMXLaij5GhJT36q5WCRqolDzJqrhKrGUcbZd8nxc)

*AVICA platform architectural diagram*

AVICA can demonstrate several example scenarios how these workflows and technologies can be used. Video content for Esports is one of the examples. We take Esports experience in-game and real video fragments as well as players data and information about in-game activities and statistics. Platform automatically builds short event summary video using AVICA storytelling templates concept which allow full data-driven automation cycle. Resulting video combines:

Selected original video fragmentsBrand / event informationPlayer dataGame statisticsText captions and automated commentator voice based on data-driven and context aware (event and game / sport type specific) AI tools.

Possibilities are limitless in any of the enterprise workflows automation such as product marketing, E-commerce, retail, news & posts, video content personalisation etc.