Video Content Personalisation

Originally published on LinkedIn.

While overall video content marketing statistics looks promising with the majority of companies using video content more and more to promote their products and services and deliver relevant marketing messages in a format which is preferred by the consumers, companies are looking for ways to improve it or make it more targeted and effective.

Video content personalisation is one of the ways to achieve better KPIs such as conversion rates and customer loyalty. Videos can be tailored to marketing segments of your audience, highlighting aspects of your products and services as per audience needs.

One can take one step further and personalise at the level of the individual client if the company has relevant data (user profile data, usage or purchases statistics, geo, preferences etc.) and this message is sent within proper client communication channels (approved by the client).

In order to engage with that kind of strategy, companies need to implement solutions which allow them automated video content production cycles based on their dynamic data. Personalisation assumes that video content and its variations are created at scales therefore it must be data-driven and fully automated in order to be cost-effective.

AVICA is a data-driven automated video content production platform which supports fully automated E2E cycle of the video content production and publishing to the target customer platform (website, social media channel etc.). AVICA supports both marketing profiles video customization and full personalization based on dynamic client data. Generation workflow can be tuned to automatically identify required data or changes of the data which should result in new video content produced and delivered to the target system.

If you are concerned about you data protection or relevant regulations AVICA platform can be deployed and integrated inside your corporate network without the necessity to share sensitive user data outside of the organisation.

AVICA video content personalisation scenarios