How to Create Your Product Videos

Originally published on LinkedIn.

Do you know that if you have your products and services data on your web site, in E-commerce or Product Information Management platforms you can automatically build short videos for all of them?

IN4COM GmbH offers platform AVICA ( https://avica.cloud ) which implements this concept for data-driven automated video content production. You can use your product and services data to automatically create diverse videos using our concept of data-driven dynamic storytelling for many different business domains and use cases such as E-commerce products, real estate, car dealership, furniture, groceries and many others.

Your videos will contain all required product information in all possible formats of the source data:

Video fragments (for example intro- or outro- videos with your brand)Graphics (product pictures, logos, backgrounds, banners etc.)Texts (product description, prices, brands, marketing messages, etc.)Audio (your audio tracks)

These elements will be composed into resulting video using our data-driven storytelling templates which provide maximum flexibility and automation to build different videos depending on product categories such as type, brand, price range, marketing campaign, season etc. AVICA storytelling templates take into account timeline and frame structures and corresponding dependencies and rules as well as specific parameters of source data (for example, how many product pictures you have) and create unique individual product video for all your products.

AVICA can automatically check new data and identify changes to create only videos which must be created based on predefined rules (for example, price change of the product). It can also automatically upload videos to your target video content platform (for example, YouTube) and create a report for your content management system with all required information about these videos (URL, product ID, brand, categories, tags, etc.).

It is also possible to manage complex scenarios using our storytelling templates, for example create videos for complementary products together. Possibilities are limitless!

AVICA allows you to create videos at any scale and with costs up to 100-times cheaper compared to manual work. You can do it with both standard elements (combining graphics, texts, video fragments and audio tracks) and effects or add AI tools augmentation for content transformation or generation purposes (for example: translation, text-to-speech transformation, graphic elements generation etc.).

Initial setup takes only a few days with data integration and storytelling templates setup. AVICA also supports scheduled automatic updates of the content based on defined changes in source data (for example product price change).